Well it has been a long time since I started this series and I take pride of myself for teaching so much in this series, well its good to share information because knowledge is meant to be spreaded. Anyways, what I am going to teach today is something that comes between putting ads and earning from them. It is the way how you put them on the page and how you convince a reader to click it without saying a word.

Blending Ads

When I used to use Ad Networks and if anyone of you is an old reader you might be remembering that there used to be this 468×60 ad on the top of all posts, but unlike other people and putting it on a normal background I did something else, since I did not use transparency for the image I created a Jpeg image with the same effect on the image’s background as this main container. On it, I designed a whole another container for the Ad so that the whole container looked as if it was a part of the ad and the container certainly matched with the blog’s theme. I have no trace of the image, and these are the only screen shots I have of that old design with that blending container for the ad. As you can see in the image that the advertisement is in another blue container which gives the ad more of a ‘homely’ look rather than an alien look. Even if you don’t design something like this, choosing the right color can also matter a lot. The most common way to make the ad blend in perfectly with the background are:

1. If there is only one color in the background then make sure that the ad is of the same color s the background.
2. Make sure that the text color is also the same as used by similar boxes on your blog or the theme text color.
3. Try to avoid borders, although they can’t be avoided, setting them the same color as your back ground would make them appear the same as the background.

These are also the extent to which blending of ads is permitted by Ad Networks, and make sure you avoid slogans like: ‘Click Below to Win an iPod’, ‘If you click below God will save a Kitten’ as this is basically forcing people to give a fake click for some other purpose, your main idea is just to attract them to the ad. As you can see below you can hardly make out the ads from the rest of the page because it is so much blended with the theme.

So the basic purpose is to make the ad look like a part of the page that you have made yourself, this can usually attract a great number of clicks for example, when I tried this I usually got about 10 clicks a day on that ad but providing it a background to accompany the rest of the page increased that to 25 clicks despite the sucker ads I got from that Ad Network, which is a 150% increase. There is another image showing nicely blended ads below:

Not much Graphic designing skills are needed for this kind of stuff, and if you ever need to check the background and don’t know it’s code or name, just use a dropper of a program like Adobe photoshop, Restore it down and then drag the dropper from the working place to any color on the screen and it will store the color’s code and then you can access it. This can greatly help you improve the click-through rate of an advertisement and you can try it out if you’re already running advertisements on your blog / website. It is not as difficult as it seems and you can ask if you need any help.

Related Articles:

• Make Money on the Internet by Blogging – Purchasing Traffic
• Make Money on the Internet by Blogging – Editing the Template
• Make Money on the Internet by Blogging – Blogging Platforms

Filed Under: Blogging, Make Money on the Internet, Tips - Comments: 5 Comments to Read


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