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When I first started blogging and was extremely fond of tracking statistics, one aspect that always bugged me was the bounce rate. Despite repeated attempts, the bounce rate would never come under control. By having it under control, I mean, having it under the 50% level. Over time, my bounce rate has oscillated and I have come to learn its importance with respect to different types of blogs and as it turns out, bounce rate can also be used to one’s advantage. This is how Wikipedia defines bounce rate:
And this is the formula used to calculate the bounce rate:
Most of the time, having a high bounce rate is considered as a bad sign for a blog. It’s because it means that you are not doing enough to retain your visitors and they are just slipping away by not going further than the first page of your blog. However, classifying a high bounce rate as good or bad, depends on the purpose of the blog. Many of you might be a little confused by this point, so below I’ll list the two most broad (perhaps a little vague) categories of blogs:
By this point, one can easily draw a line between the two categories above with regard to the variation of bounce rates. So, returning to the main topic: Does a higher bounce rate equal more money? A blog that is made for the sole purpose of making money, loaded with ads everywhere and highly optimized for making money is better suited with a higher bounce rate. It’s because a person who is going to stick around your blog and becomes a regular reader, will rarely (if ever) click ads. So, if you can manage a high bounce rate with a blog made for making money, you can make more money. A high bounce rate usually means that the people visiting your blog have less interest in your blog’s content and that is something you can use to your advantage in the case of those MFA blogs. On the other hand, retaining visitors brings profits in the long term, if you monetize effectively. A high bounce rate in this case is bad because it means you’re just losing visitors or potential readers. There is, however, a mix of the two cases. That is, a blog that is made for making money (Not exactly MFA) as well as garnering readers for the long term profits as well. In this case, a moderate bounce rate should be considered ok. So, here is an idea for all you bloggers running any of the these three types of blogs to understand the bounce rate with regard to the purpose of your blog. Over time, I have tried to maintain my bounce rate at ~65%, how have your experiences been with higher or lower bounce rates? Related Articles:
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Hiya! I'm Abdul Rehman, the 18 year old behind this awesome blog. I started off as a regular blogger and over time I have made my mark in the field of internet marketing, receiving many accolades in the process. Starting from nothing, today my blog gets over 40,000 visitors a month.
Dean Saliba said,
I never understood what bounce rate meant, all I knew was that mine was in the 60% range and that lots of bloggers would write about how bad it is to have a high one.
Thank you Abdul for explaining what it means to mean in very simple terms.
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Alexis said,
Hey Abdul,
Well explained. I agree with you that it the importance of bounce rate may depends of the type of blog you running. But a high bounce rate is good for any type of site.
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