Define Your Audience And Then Target ItWritten by Abdulrehman on October 24th, 2009
Before you start off with a blog you need to be quite sure about what kind of people you will be targeting. It is never advisable to start off your blog or sell your product before you actually have a defined audience for it.
Some niches define themselves by name and the audience is automatically targeted while visiting. For example, the visitor on a golf blog would definitely be interested in golf if he sticks around. This would not be the case if the blog would be a blog about all sorts of sports.
However, the case is separate when you have a very general niche. For example, the niche of my blog is the very famous and now saturated ‘Make money online‘ niche. Me and my fellow bloggers in this niche are interested in teaching people how they can make money on the internet sitting at home.
However, now we cannot define our audience in a very accurate manner. For example, readers for my blog are ranging from the age group of 10 - 60+ and they come from all sorts of backgrounds and interests. It is very general and making money off a targeted audience is much more profitable and easier.
So, if you’re starting your blog in a very general niche then define your audience with the type of people your blog is for. You can target bloggers, newcomers / newbies, webmasters, internet marketers, etc. and I have seen many blogs in my niche which are targeting different audiences.
This is the catch, you actually don’t realize it but if you have trouble in understanding some posts on a blog then you can understand that the blog owner is not targeting audience like you. Before this little theory gets any criticism. For example, if you go on a blog about making money online and the first article reads something like: ‘How I used ABC to double my income from PPC advertising’, it clearly shows that this blogger is targeting all the internet marketers and definitely not newbies.
There is nothing complicated in this, neither is there any problem if you don’t have a look into this matter. It’s just that, if you define your audience at anytime after you start your blog (preferably earlier) or even before that, you will have a more clearer angle whom you’re talking to when you write posts.
Is This All Theory, Or Does It Have Any Benefit?
Well, I suppose the benefit will be quite clear. When you try to capture leads and want to create visitor loyalty on your blog you need to make sure that you’re communicating with your target visitor in an easy and understandable manner. The only way that your blog will be easy and understandable better to the user is when you have it more targeted.
On my blog, I am mainly targeting newbies. I know that majority people are newbies by the sources of my traffic and the number of emails that I get everyday. Most of them don’t even have blogs so I try to be as understandable for first-timers as possible.
Once again, this is not a must for bloggers. My intentions were not to increase your complications. Instead, I’m just helping you communicate with your readers in a more efficient manner. I know I didn’t put in much examples, I’ll leave them to you in the comments. 
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Before you start off with a blog you need to be quite sure about what kind of people you will be targeting. It is never advisable to start off your blog or sell your product before you actually have a defined audience for it.
Some niches define themselves by name and the audience is automatically targeted while visiting. For example, the visitor on a golf blog would definitely be interested in golf if he sticks around. This would not be the case if the blog would be a blog about all sorts of sports.
However, the case is separate when you have a very general niche. For example, the niche of my blog is the very famous and now saturated ‘Make money online‘ niche. Me and my fellow bloggers in this niche are interested in teaching people how they can make money on the internet sitting at home.
However, now we cannot define our audience in a very accurate manner. For example, readers for my blog are ranging from the age group of 10 - 60+ and they come from all sorts of backgrounds and interests. It is very general and making money off a targeted audience is much more profitable and easier.
So, if you’re starting your blog in a very general niche then define your audience with the type of people your blog is for. You can target bloggers, newcomers / newbies, webmasters, internet marketers, etc. and I have seen many blogs in my niche which are targeting different audiences.
This is the catch, you actually don’t realize it but if you have trouble in understanding some posts on a blog then you can understand that the blog owner is not targeting audience like you. Before this little theory gets any criticism. For example, if you go on a blog about making money online and the first article reads something like: ‘How I used ABC to double my income from PPC advertising’, it clearly shows that this blogger is targeting all the internet marketers and definitely not newbies.
There is nothing complicated in this, neither is there any problem if you don’t have a look into this matter. It’s just that, if you define your audience at anytime after you start your blog (preferably earlier) or even before that, you will have a more clearer angle whom you’re talking to when you write posts.
Is This All Theory, Or Does It Have Any Benefit?
Well, I suppose the benefit will be quite clear. When you try to capture leads and want to create visitor loyalty on your blog you need to make sure that you’re communicating with your target visitor in an easy and understandable manner. The only way that your blog will be easy and understandable better to the user is when you have it more targeted.
On my blog, I am mainly targeting newbies. I know that majority people are newbies by the sources of my traffic and the number of emails that I get everyday. Most of them don’t even have blogs so I try to be as understandable for first-timers as possible.
Once again, this is not a must for bloggers. My intentions were not to increase your complications. Instead, I’m just helping you communicate with your readers in a more efficient manner. I know I didn’t put in much examples, I’ll leave them to you in the comments.
i was right....
I am Abdulrehman Agha, the guy behind 3arn.Net. I am 16 years old, study in grade 10 and live in Pakistan. I started this blog in the hope of making money on the internet, sharing my computer experiences and proving that despite many barriers, one can make money on the internet.
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If you know what kind of audience you are going to cater too then it would be easier to find them.
[Reply To This Comment]
Targeting newbies is generally a good way to get lots of views, however, the question has been raised as to whether or not there is money to be made in this area. For example they will not be ready to purchase expensive products for their blogs or services. But experienced bloggers may be looking for products or services to boost their hits or sales. It seems that targeting newbies may pay off in the short term, but targeting a more experienced audience can result in larger rewards.
[Reply To This Comment]
This is good in terms of google. Nothing appears to bother towards it than that.This is exactly what was forewarned about several years prior at the blackhat about search engines some number of years ago in ‘95.
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